Sony Wants Sony Ericsson Completely
Sony Ericsson – Sony reportedly negotiating with Ericsson’s share in Sony Ericsson. As the Wall Street Journal and Reuters report, the Japanese electronics company wants to take over the 50-percent stake in its Swedish partner. The goal is to strengthen the market position and not lose the connection to the competition.
According to the sources of the WSJ take on the talks yet. Sony should get the majority of the joint venture could mean the end of the brand “Sony Ericsson“. But a failure of the negotiations is not excluded.
The partnership between Sony Ericsson and lasts almost ten years. According to Reuters, must now decide whether the joint venture will continue or not. The value of the transaction could reach $ 1.3 billion.
The Wall Street Journal will also have learned that Sony is one drawback is that it does not have full control over the mobile phone development. The mobile phone has evolved from a simple communication tool into a multifunctional electronic device. The relocation of the mobile phone business into separate companies, it would allow Sony to own estimation, better utilize its technological strengths in order to more quickly develop new smartphones.
Sony Ericsson was previously with the publication of mobile phones, for example, combined with the hardware-software music, as one of the pioneers in the industry. Since the launch of iPhone in 2007 the market share of the company has declined steadily. In the second quarter of 2011, the company also wrote red numbers. A sales slump by 32 percent to $ 1.193 billion from April to June resulted in a loss of 50 million €. The balance sheet for the third quarter Sony Ericsson sets before next Friday. – Sony Ericsson
